RUKWITHSFX

#WalkWhereYouAre

Paul Wilson, our founder, is taking some time to recover after a recent foot injury. He’s doing well and staying focused on our mission—just temporarily off the trail.

But the movement doesn’t pause. Our community has come together through the #WalkWhereUR Challenge, proving that you don’t need to be at an official walk to make an impact. Every step matters, no matter where you take it.

Thank you for your support, your steps, and your commitment to change.

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Join Us On Our Next Walk!

33+

Miles Walked

3 +

Cities Visited

1 $1150

Donations Received

The Mission

Every month, our founder Paul Wilson will Ruck 5 miles with a 40lb Pack once a month to raise awareness for firearm safety and responsibility. The SFx 5-Mile Challenge isn’t just about distance — it’s about lives saved, communities protected, and technology empowered.

With every step, we get closer to our $1.5M goal to fund GPS-based safety innovation, outreach, and educational initiatives.

More About Us

Sun, Nov 30
Cali Steps For Change
Los Angeles
Details
Nov 30, 2025, 8:00 AM
Los Angeles, Hollywood Reservoir, Los Angeles, CA 90068, USA
Sun, Sep 14
Ruk Walk At The Beltline
Atlanta
Details
Sep 14, 2025, 8:30 AM
Atlanta, 405 N Angier Ave NE, Atlanta, GA 30308, USA
Sun, Aug 24
Stone Mountain Walk
Stone Mountain
Details
Aug 24, 2025, 7:00 AM – 10:00 AM EDT
Stone Mountain, 1000 Robert E Lee Blvd, Stone Mountain, GA 30083, USA
Paul Wilson started this walk with a singular focus — to reduce firearm-related deaths, promote safety, and fight against illegal arms trafficking. Through passion, action, and advocacy, SFx Tactical leads by example.

NEWS AND UPDATES

Advancing Safety Without Losing
Control

Paul Wilson started this walk with a singular focus — to reduce firearm-related deaths, promote safety, and fight against illegal arms trafficking. Through passion, action, and advocacy, SFX Tactical leads by example.

Thanksgiving was yesterday… so if the food won 🦃 it’s time to burn it off with purpose. Lace up, step outside, and turn those calories into something that actually matters.

This isn’t just another walk.
It’s movement for change.
It’s community in motion.
It’s choosing purpose over comfort.

And we’re proud to have @stephsimonboxing leading the Cali walk — bringing elite discipline, heart, and real leadership to every step. 💪🏽🔥

Let’s move different. Let’s move with meaning.

#RukWithSFx #WalkWhereUR #StepsForChange #CaliWalk #ThanksgivingBurnOff #WalkWithPurpose #CommunityInMotion

LA, you’re in good hands 🇺🇸🔥
Our next #WalkWhereUR hike will be led by @stephsimonboxing — Pro Boxer + U.S. Marine Corps Captain.

As our founder recovers, Stephanie is carrying the torch forward in Los Angeles, helping us continue the mission to raise awareness for safer communities, responsible ownership, and the technologies that can save lives.

To everyone in LA:
Come walk with a champion — not just in sport, but in heart.
Let’s show what happens when a community refuses to stand still.

Pull up. Lace up. Walk with purpose.
🔗 RSVP in bio
#RukWithSFx #StepsForChange

Every movement begins with ordinary people deciding that doing nothing is no longer an option.

On November 30th, California joins the mission with our Steps for Change Cali Walk — a walk rooted in community, compassion, and the belief that every life deserves protection.

This isn’t just a fitness challenge or another event on the calendar.
This is a moment to slow down, look around, and remember why we walk at all:
— for our kids
— for our families
— for safer gun tech
— for responsible ownership
— and for the countless lives impacted by illegal arms trafficking

While our founder recovers, the heart of this movement keeps beating — because you keep showing up. The strength of Ruk With SFx has always been its community. Every step you take sends a message:
“We care. We’re aware. And we’re willing to act.”

So whether you’ve walked with us before or this is your first time, we invite you to take your steps with purpose. Bring a friend. Bring your energy. Bring your hope for a safer future.

California, let’s walk together — for change, for awareness, and for every life that matters.
Your steps make a difference. Your steps save lives.

#RukWithSFx #WalkWhereUR #StepsForChange #CaliWalk #CommunityInAction #SaferGunTech

🎙️ “Can it be stopped?”

During our latest Ruk With SFX, Paul Wilson spoke with one of the community members about school shootings — asking the hard questions that so many of us think about but rarely get to discuss face-to-face.

At Ruk With SFX, our focus is on saving lives through awareness, education, and real solutions that make safety possible without taking away responsibility.

These conversations matter. Every walk is about more than miles — it’s about bringing people together to talk, to listen, and to find a way forward.

👟 One mission. Every step matters.

#RukWithSFX #CommunitySafety #EndGunViolence #OneMissionEveryStepMatters #WalkForChange #SaferCommunities

Join us Sunday, October 19th at 10:30AM
📍 Railroad Park, Birmingham, AL

We’re walking together for safer gun technology, responsible ownership, and stronger communities. 💪🏾

Each step represents unity, awareness, and action — proof that when people come together with purpose, change happens.

👟 Every step counts. Every voice matters.
🔗 RSVP now through the link in bio or at RukWithSFX.com

#RukWithSFX #BirminghamWalk #CommunityStrong #OneMissionEveryStepMatters #SaveLivesTogether #WalkForChange

⚡ Flashback to where it all began ⚡

The very first Ruk With SFX walk at Stone Mountain wasn’t just about miles on the trail — it was about setting a mission into motion. Paul Wilson shared the meaning behind the walk, and an incredible community showed up to take those first steps with us.

That day proved what we already knew: when people come together with purpose, change begins. 👟❤️

From Stone Mountain to every city ahead, we’re walking for safer communities, stronger families, and solutions that save lives.

#RukWithSFX #StoneMountain #FlashbackFriday #OneMissionEveryStepMatters #CommunityStrong

✨ Grateful to have been part of the Glow Walk for Life this weekend! ✨

Events like this remind us why we do what we do — building community, raising awareness, and standing together for safer, stronger futures. 💪🏽

A huge thank you to everyone who walked, supported, and showed love. Your energy and presence keep us moving forward — one mission, every step matters. 👟❤️

#RukWithSFX #GlowWalk #CommunityStrong #OneMissionEveryStepMatters #SaveLivesTogether

🙏 Thank you to everyone who came out to the Beltline for our latest Ruk With SFX Walk. Your energy, support, and dedication made this event a powerful step forward in raising awareness for safer gun tech, responsible ownership, and stronger communities. 💪

Every mile we walk together brings us closer to lasting change. One mission. Every step matters.

#RukWithSFX #WalkForChange #GunSafety #CommunityAction

Our focus is saving lives. 💪
On Sunday, September 14th at 8:30 AM, we’re hitting the Atlanta Beltline for the next Ruk With SFX Walk.

Every step we take is about raising awareness for safer gun technology, responsible ownership, and the fight against gun violence and illegal arms trafficking. This isn’t just a walk — it’s a statement. Together, we’re building safer communities and showing that change is possible when we move with purpose.

📍 Location: 405 N Angier Ave NE, Atlanta, GA 30308
⏰ Time: 8:30 AM sharp

Bring your energy, your passion, and your commitment to the cause. Let’s walk side by side to show that one mission, every step matters.

#RukWithSFX #SFXTactical #AtlantaBeltline #EndGunViolence #OneMissionEveryStepMatters #CommunityAction #GunSafetyAwareness

🥾The very first Ruk With SFX Walk at Stone Mountain Park brought together an incredible group of people who showed up early, laced up, and walked 5 miles with one mission: to raise awareness for safer gun technology, promote responsible firearm ownership, and stand united against illegal arms trafficking. Thank you to all that donated and to all that attended. #rukwithsfx #endillegalarms #sfxtactical #walkforchange

One mission. Every step matters. 🥾
On Sunday, August 24th at 7AM, we take on Stone Mountain with a purpose—to raise awareness for safer gun technology, promote responsible firearm ownership, and stand united in the fight against illegal arms trafficking.

Led by Paul Wilson and SFX Tactical, this walk is more than miles—it’s a statement. Every step is a step toward saving lives and making our communities safer.

📍 Stone Mountain, GA
🗓 Sunday, August 24th | 7AM

Walk with us. Stand with us. Make every step count.

#RukWithSFX #SFXTactical #OneMission #EveryStepMatters #StoneMountainWalk #SaferCommunities #FirearmSafety #EndIllegalArms #ResponsibleOwnership #CommunityAwareness #WalkForChange

💻 We’re more than just a tech company, we’re a mission-driven team committed to making safety the standard.

In this video, our Senior Program Manager, Kelvin White, introduces himself and shares who SFx Tactical is, what we stand for, and how our innovative approach is designed to prevent misuse and protect lives. Watch to learn more about our vision, our goals, and why we believe technology can change the future of safety.

💉 Our focus is on saving lives. 🩸
At SFx Tactical, that means taking action. Whether it’s reducing firearm-related deaths, promoting community safety, or stepping up to donate blood to those in need.

Today, Paul Wilson leads by example, showing that real change starts with individual action. From our walks to our advocacy and safety technology, every step we take is about protecting lives and building a safer future.

Walk with us. Stand with us. Be the change.

#RukWithSFx #SFxTactical #SaveLives #CommunitySafety #GunSafety #WalkForChange #MakeADifference #BloodDonation #BeTheChange #FirearmSafety #SafetyAwareness #IllegalArmsPrevention

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@rukwithsfx

JOIN THE MISSION

One man. One mission.
Every month, Paul Wilson walks 10 miles to drive change — raising awareness for responsible firearm use, GPS safety tech, and saving lives.

Reduce Gun Violence

Empower Communities

Educate the Public

Drive Policy Change

Raise Awareness

Inspire Others

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Unveiling
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A Bold Confrontation with the Silent Epidemic of U.S. Gun Deaths

RUKWITHSFX

#WalkWhereYouAre

Join Us On Our Next Walk!

33+

3 +

1

$1150

The Mission

NEWS AND UPDATES

Advancing Safety Without Losing Control

​

Follow us on Instagram

JOIN THE MISSION

MAKE CHANGE

FROM $12.99 PER MONTH

Silver $10k-$50k

6 Months Of Brand Recognition

FROM $12.99 PER MONTH

Gold $150k-$500k

1 Year Of Brand Recognition

Platinum $500k+

2 1/2 Years Brand Recognition

Diamond $1.5M+

5 Years Brand Recognition

Silver $10k-$50k

6 Months Of Brand Recognition

Gold $10k-$50k

1 Year Of Brand Recognition

Platinum 500k+

2 1/2 Years Of Brand Recognition

Diamond 1.5M+

5 Years Of Brand Recognition

Unveiling the Crisis

Advancing Safety Without Losing
Control

FROM $12.99
PER MONTH

Silver
$10k-$50k

FROM $12.99
PER MONTH

Gold
$150k-$500k

1 Year Of
Brand Recognition

Platinum
$500k+

Diamond
$1.5M+

5 Years
Brand Recognition

Silver
$10k-$50k

Gold
$10k-$50k

Platinum
500k+

Diamond
1.5M+

Unveiling
the Crisis